Understanding Your Customer or Client

October 14, 2017By Sheree MartinMarketing No Comments

Before you can start to incorporate the philosophy and techniques of brand journalism into your marketing plans, you need to consider this question: Why do people do business with your business? Every business would like more customers, clients and sales. Your existing customers do business with you for one, or maybe two, of these reasons: … Read More

Brand Journalism, Content Marketing & Social Media Marketing

October 13, 2017By Sheree MartinMarketing No Comments

Brand journalism, content marketing and social media marketing are not interchangeable terms. Each requires a different mindset and, when implemented correctly, each will produce different short-term results. From marketing standpoint, the expectation and intention is that each will contribute to achieving specific goals you’ve defined in your strategic plan. Here’s a quick primer on the … Read More

Your Business Is A Media Company

October 11, 2017By Sheree MartinMarketing No Comments

Whether you’re a lawyer, an accountant, a machine shop or a highly-skilled woodworker, breadmaker or herbalist, you’re also a media company. Vulcan Security Systems in Birmingham, a B2B company, realized this and brought Sheree Martin onboard to develop a content marketing strategy for inbound leads with a focus on organic search. If you don’t realize … Read More

Kara Kennedy

September 25, 2017By Sheree MartinInstructors, Speakers and Writers No Comments

​Kara Kennedy is president of Kimbrough Public Relations and owner of Inspired Southerner, LLC. She has an extensive background and career in public relations, media relations, social media, marketing, events marketing and events logistics. Prior Professional Experience Samford University Previously and for more than 10 years, she served as the Director of Marketing and Communication … Read More