FLORENCE, Ala. (Sept. 25, 2017) — New Alabama startup, Start Learn Co, will host a workshop focusing on content, social and digital marketing at Studio 220 in Florence, Thursday, Oct. 19, 2017 from 1 – 4:30 p.m.

For more information and tickets through Eventbrite visit:

Official Event Name: Content & Social Media Marketing for Professionals and Business Service Providers: A Strategic Look at How to (Ethically) Market Your Practice Without Breaking the Bank

This workshop will provide a strategic path for content creation and social media marketing to maximize organic search value, build brand visibility, and generate leads, clients and customers. The program will include a case study from a Birmingham-based B2B video security systems service provider and sample plan.

“The workshop is designed to demonstrate how value-added content published on a frequently updated website and then shared through social channels can generate warm leads and significant SEO benefits,” explains Sheree Martin, founder and CEO of Start Learn Co. “The program is ideal for professional service providers, but the strategic approach will be valuable for any business owner.”

Specific Topics To Be Covered

–Why your website must be the hub of your digital marketing plan

–How to build a great website without spending thousands of dollars each year (or month)

–The basics of SEO for organic search

–How to develop a content strategy and editorial calendar for publishing the content on your website

–How to implement a social media marketing program to keep your company in front of your clients and customers on the social media channels they use

Tickets are $99 for lawyers seeking CLE credit and $65 for others (plus Eventbrite ticketing fee).

For lawyers seeking to learn more about content and social media marketing, this course or a portion thereof has been approved by the Mandatory Continuing Legal Education Commission of Alabama for a maximum of 2.7 hours' credit.  The Alabama MCLE course ID is 191634.

About the Instructors for Florence Workshop

Sheree Martin, JD, LL.M., Ph.D.

The lead instructor is Sheree Martin, a business attorney and former college professor with an extensive portfolio in content creation as a digital marketing consultant and writer. In 2012, as a college professor, Sheree developed and taught one of the first undergraduate college courses in the U.S. that focused solely on social media and content marketing for students studying public relations, advertising and journalism.

Kara Kennedy

Kara is president of Kimbrough PR with decades of experience as a PR pro and social media strategist for large nonprofits (including the American Red Cross & Brock School of Business at Samford University), political candidates from both major parties, and Alabama businesses.

About Start Learn Co

Start Learn Co is a new company launched in September 2017 by Shinecast LLC with mission to help entrepreneurs, creatives and professionals start and grow a 21st century business. We'll do this through in-person training events, webinars and live events online, and digital courses. Start Learn Co courses are designed to help creatives, professionals and business owners (and those who aspire to start a business or side hustle) understand the legal, financial and marketing side of business.

We believe the fastest way to learn is to get started….you learn best by doing. Dive in, learn, fail, grow, succeed. Sheree Martin is the founder and head of Start Learn Co, a protected series of Shinecast LLC, and the founder and CEO of Shinecast LLC.


    • Hi Bernard,

      The CLE approval for this particular edition does not include live online credit. If there’s interest, I’m happy to create a version that can be delivered live online and seek accreditation for that as a unique “webinar” style CLE program. In fact, I’ve planed to offer those in the future on various topics

      The compliance rules are a bit different, logistically, for live, online events, so I don’t think I could run a live, in-person workshop simultaneously with a webinar that would qualify for CLE credit.

      But I am happy to get one together for an online workshop in November or early December, if you’re interested. With your permission, I can add your name and email to a list for that, with your permission, and update you in a few weeks.


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